Good Question, I’d like to tell you…
Thinking about hiring a designer to build your site?
That’s a big move—and a smart one.
But here’s the thing: if you want to get the most out of the process (and your money), a little prep goes a long way.
Let’s talk about what to have on hand before you make that first call.
1. Your Brand Assets
If you’ve got a logo, color palette, and fonts—great.
If not? Time to decide if you’ll need help creating them.
- Logo files in multiple formats (SVG, PNG)
- Your brand colors with HEX codes
- Preferred fonts, or a vibe you want the designer to match
Why it matters: A designer builds on what you give them. Give them solid tools, get solid results.
2. Rough Content for Key Pages
Don’t overthink it. You’re not writing a novel.
- Homepage: What do you want to say right up front?
- About: Who are you and why does your work matter?
- Services or Products: What are you offering?
- Contact: How can people reach you?
Why it matters: A website without words is just a pretty shell. Even a rough draft helps your designer map out your site properly.
3. Photos That Reflect Your Brand
You don’t need a full photoshoot (unless you want one). But high-quality images are key.
- Headshots or team photos
- Product shots, workspace images, or behind-the-scenes
- Lifestyle imagery that fits your brand’s tone
Why it matters: Visuals create trust. The more real and relevant your photos are, the more your site will resonate.
4. Examples + Inspiration
Seen any websites you love lately? Save them.
- Make a Pinterest board
- Collect screenshots
- Drop a few URLs into a doc
Why it matters: Designers aren’t mind-readers. Showing them your taste makes collaboration smoother and more aligned.
5. Your Goals + Must-Haves
Think of this as your wishlist.
- What should your website actually do?
- Do you need a blog? Booking system? E-commerce setup?
- Is SEO important to you? What about accessibility?
Why it matters: When your goals are clear from the start, the result won’t just look good—it’ll work the way you need it to.
Feeling more prepared already?
Download our Website Prep Checklist or book a clarity session, and we’ll walk through everything together.
You deserve a site that fits your vision—let’s make sure you’re ready to build it right.